
Today, Stax Records owner Concord announced the acquisition of the Bill Carrier Jr. API Photo Collection of Memphis’ Stax Records. The photos, many of which are used on the covers of various Stax albums, capture artists such Otis Redding, Isaac Hayes, Sam & Dave, Rufus and Carla Thomas, William Bell, Booker T. & the M.G.’s, Eddie Floyd, The Bar-Kays, Johnnie Taylor, The Astors, The Mad Lads, Mable John, Judy Clay and more.
Hired by Jim Stewart and Deanie Parker of Stax Records in 1962, Carrier took photos of artists, the historic Stax Records Studio A and jam sessions with key artists. The vibrant photos were critical to the Stax promotional strategy and were sent to newspapers and concert promoters worldwide.

Isaac Hayes, Bill Carrier Jr./ API
“I am pleased that Bill Carrier III has entrusted Concord with his father’s invaluable collection.” said Deanie Parker, Stax Records’ Director of Publicity and Artist Relations throughout most of its history and founding President and CEO of the Soulsville Foundation. “These photos portray the image of Stax at a pivotal moment in our history.”
Bill Carrier III added, “I am delighted that The Stax Collection has found a home with Concord. It was key for me to help provide the best archival value so that the world may continue to appreciate these artists who changed music history worldwide.”
“Stax is more than a label; it is a piece of American history,” said Concord CEO Scott Pascucci. “This acquisition will also allow Concord to work with the Soulsville Foundation to continue upholding and preserving the legacy of Stax Records.”
The collection, which includes over 1100 negatives, will be available for licensing, including for album packaging, film and tv projects, museum exhibits and more. For more information about licensing photos from the collection email [email protected].
Concord proudly partners with and philanthropically supports the Soulsville Foundation, the organization that operates the Stax Museum of American Soul Music, the Stax Music Academy and The Soulsville Charter School.

Booker T. & the M.G.’s, Bill Carrier Jr./ API

Otis Redding, Jim Stewart, Rufus Thomas, Booker T. Jones, Carla Thomas (seated), Bill Carrier Jr./ API

Sam & Dave, Bill Carrier Jr./ API
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